Membership

How to Become a Community Partner

If you are interested in becoming a Community Partner, please contact the marketing department at 378-1600.

Community Partner Requirements:

Owner must be a member of ACAC.
Must be locally owned and operated.
Must be in business a minimum of three years.
Offers a product or service that ACAC deems of value or interest to a majority of our membership.
Product or service does not conflict with ACAC or its existing community partners' products or services.
Willing to offer a minimum discount of 10% off products or services.
Provide ACAC with display space in store for ACAC Life Magazine and other promotional materials.
Provide a consistently high quality product and experience for our members.

How it works:

Display ACAC Community Partner ID at your location.
Member shows ACAC key tag and receives appropriate discount.
ACAC displays and promotes community partners in the club and in our marketing efforts and collateral as described by plans below.

Annual dues:

Dues will be collected each January. The cost is $249 per year. Your dues include the following: exposure in ACAC Life Magazine, Posters, Member Survey, Quick Reference Card, participation in ACAC events as deemed appropriate and Membership Privileges. Community partner materials will be subject to editorial review by ACAC.

Benefits to Community Partners:

The community partnership with ACAC connects your business with other high-quality businesses in a partnership that benefits all concerned.

ACAC Life

Inside the back page of ACAC Life Magazine (produced once a year) we devote space to our Community Partners. These glossy magazines are delivered to our membership base and directly mailed to 20,000+ households in the Midlothian area and surrounding areas. All we require is a logo, short paragraph about your product and what you are offering to ACAC members, plus your location, phone number and website address.

Posters and CP Cards

A series of posters displaying information on the Community Partner program are strategically placed throughout the club to assist in bringing this front-of-mind for all members. Membership Coordinators also pass out fliers advertising the Community Partners to all prospects that tour the club. CP Cards will be printed each year with all community partner logos and info on it for members to conveniently carry in their wallet.

Display Opportunities

Each Community Partner will have the opportunity to display an advertisement on our fitness floor for a 1 week interval during the year. The size of the display is 24" x 36" and you will be asked to provide the poster to ACAC with a return date of one week.

Event Opportunities

We will have two Community Partner events each year so that you can show all of our members what you offer. Also, each year ACAC hosts National Senior Health Day and Get Active America as well as other events throughout the year. If it is a good match, you will be contacted in regards to participating.

Member Survey

We survey our members annually and promote the Community Partner program during this survey. Surveys indicate that about one-third of our membership uses the partner program. Our goal is to have this usage at 50% or better.

Membership Privileges

Community Partners and their staff members can join ACAC at a 50% reduced rate on enrollment fees (normal dues apply).